ATX TV FESTIVAL SOCIAL

CASE STUDY
  • PRODUCTION
  • MOTION GRAPHICS
  • EDITING
  • SOCIAL MEDIA
  • AUGMENTED REALITY




As a longtime creative partner with ATX TV fest, we're always looking for new ways to engage and grow the festival's fanbase. This year, we wanted we wanted to give festival goers tools to express themselves in fun and memorable ways on social media. We approached this through two different avenues: augmented reality filters and Giphy stickers. First, we created a series of Giphy stickers for people to decorate their Instagram and Snapchat stories with. We also took the TV theme to the next level by creating an Instagram filter that turns your head into an old school TV. To reach a younger demographic, we created a VHS effect Snapchat filter.

 
 
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